The job is your product; the readers of the job advert are your potential customers. The aim of the job advert is to attract interest, communicate quickly and clearly the essential appealing and relevant points
 
Use one simple headline, and make the job advert headline relevant and clear - normally the logical headline is the job title itself. Make the advert easy to read. Use simple language, avoid complicated words unless absolutely necessary. Efficient writing enables efficient reading.
 
Use bullet points and short bite-sized paragraphs. A lot of words in one big paragraph is very off-putting to the reader and will probably not be read.
 
Get the reader involved. Refer to the reader as 'you' and use the second person ('you', 'your' and 'yours' etc) in the description of the requirements and expectations of the candidate and the job role. This helps people to visualise themselves in the role.
 
Stress what is unique. Emphasise what makes your job and organisation special.

Checklist:

Job Title
Job Location
Brief description of business/organisation/division activity and market position and aims
To whom the position reports
Outline of job role and purpose - expressed in the 'second-person' (you, your, etc)
Outline of ideal candidate profile - expressed in 'second-person'
Indicate qualifications and experience required
Salary or salary guide
Response and application instructions
Contact details as necessary, for example, address, phone, fax, email, etc.

We look forward to welcoming you to www.pooletogether.co.uk with your next advert and should you require any further information or assistance, please do not hesitate to contact us.

Sue Franklin
Poole Together Ltd
Studio 308
2 Lansdowne Crescent
Bournemouth
BH1 1SA
Tel: 01202 283012
Mobile: 07796 981999
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Web: www.pooletogether.co.uk